ABOUT GRAVITAS IMPACT
OUR CORE PURPOSE
IMPACT: Changing Lives, Making A Difference, Together.
OUR CORE VALUES
FOR THE GOOD OF THE ORDER
As a generous servant leader, give freely of your time and talents to make our community better. Encourage and inspire one another.
OH YEAH, WHY NOT?
Acknowledge roadblocks, then “blow them up!” Giving up or giving in are not part of who we are. Tackle challenges head on.
CHECK YOUR EGO AT THE DOOR
Be humble, embrace feedback and accept constructive coaching. The people who think they are the smartest in the room, never are.
WE WIN TOGETHER OR WE DON’T PLAY
Think abundantly, embrace the win-win mindset and relentlessly pursue alternatives that improve everyone’s situation.
EXPONENTIAL IMPACT
Leveraging the collective expertise of the community to achieve a higher level of impact than we can individually.
WE WALK THE TALK
Demonstrate integrity with the attitudes, tools and methods you ask your clients to embrace. Deliver on your commitments and communicate proactively and transparently.
TRANSFORMATIONAL IMPACT
Gravitas Impact premium coaches partnered with Transform African Ministries and Fit for Life, a program which supports novice entrepreneurs in setting up and building businesses they are passionate about. With scarce employment opportunities facing this generation in Uganda, the impact was life-changing for these young, potential business owners, as well as for their communities, their country and the continent as a whole. Coach Judith Icumar shares their compelling stories in this video.
Gravitas Impact Premium Coaches offers a global community of the world’s top business coaches for peer-to-peer networking, mentoring and more. We strive to empower our clients and coaches alike to achieve extraordinary goals.
WHAT WE DO
Gravitas Impact Premium Coaches pair growth companies with the most experienced, effective executive coaches in the world. Your Gravitas Impact Premium Coach will help you develop groundbreaking insights and action plans based on proven sources and the Four Decisions® methodologies. As a premier global coaching association, we also educate, empower and support business coaches for ongoing success throughout their careers.
WHO WE ARE
Exponential Leaders
Gravitas Impact Premium Coaches are leaders devoted to making the people around them smarter and more capable. Our coaches guide our executive teams to dramatically improve organizational performance, revenue, and culture.
Keith Cupp
CEO
Having served in multiple high technology companies at almost every “seat at the management table” building teams and cultures, Keith continues a life of service as president of Gravitas Impact Premium Coaches. For over a decade, he has been quietly conceiving and executing long-term strategy, building great teams, and ensuring that our coaches are cared for, successful and that we are all positively impacting the world while having fun. He is a talented communicator and proven leader who understands corporate culture, collaborative process, and how to assist organizations and their leadership to optimize the balance between people, performance and profit.
In his downtime, Keith discusses geo-politics, strategy and world views with his children and strangers in the airport. He reads The Economist and National Geographic and makes a fantastic habanero deviled egg with bacon garnish.

Keith Cupp
CEO
Having served in multiple high technology companies at almost every “seat at the management table” building teams and cultures, Keith continues a life of service as president of Gravitas Impact Premium Coaches. For over a decade, he has been quietly conceiving and executing long-term strategy, building great teams, and ensuring that our coaches are cared for, successful and that we are all positively impacting the world while having fun. He is a talented communicator and proven leader who understands corporate culture, collaborative process, and how to assist organizations and their leadership to optimize the balance between people, performance and profit.
In his downtime, Keith discusses geo-politics, strategy and world views with his children and strangers in the airport. He reads The Economist and National Geographic and makes a fantastic habanero deviled egg with bacon garnish.
THOUGHT LEADERS
It takes a village of gurus to help scale a company up. Our network of Thought Leaders consists of top coaches, business pioneers and true experts in the world of business. We are expanding every year!
★ Jim Collins
★ Greg Crabtree
★ Kaihan Krippendorff
★ Kevin Lawrence
★ Pat Lencioni
★ Alan Miltz
★ Alex Osterwalder
★ Geoff Smart
★ Jack Stack
★ Shannon Byrne Susko

Gravitas Impact Premium Coaches continues to expand as it fulfills its promise to offer the best education, best tools, and best community to the top business coaches in the world.
MEET OUR TEAM

Annette Haley
Executive Assistant
Annette Haley is a detail oriented professional with extensive administrative support experience. A dedicated team player with excellent organizational abilities, she is enthusiastic and dependable as well as skilled in anticipating the needs of others.
The Washington native has held previous positions in the hospitality industry, handling computer-based assignments, special project coordination, marketing and training. Annette’s professional experience in complex scheduling and travel management, facilitating teamwork and training, and exceptional customer service will continue to benefit the our team members and coaches. A graduate of Clark College with a certificate in Office Administration, Annette has a reputation as a problem-solver and as the “go-to” person in a fast-paced office environment.

Cindy Kraft
Director of Operations
As operations director, Cindy Kraft leads and executes numerous Gravitas Impact Premium Coaches programs, in addition to overseeing a multitude of business, technology and operational initiatives. As a computer programmer and systems administrator, Cindy has 24 years’ experience dealing with all types of data involved in the business process. Her skills are instrumental in coordination of Four Decisions® Workshops and Premium Coach Events, assisting the team with overall integration of marketing/logistics & registrations, and budgeting. Spreadsheets, databases, websites and marketing materials keep her multi-tasking skills in great shape.
Cindy has a degree in Business Computer Systems from the University of Portland.

Mary Peters
Event Manager
Always with a ready smile and helpful attitude, Mary Peters brings more than 25 years of hospitality experience to our organization as we strive to provide premium events to our coaching community. She started her career working on special events at the Walt Disney World Resort, and she has planned everything from large tech conferences for thousands of attendees to small intimate meetings for Fortune 100 executives. Mary has a unique perspective on events as she has worked on both the service side of the industry as a meeting planner and the client side as a Catering Sales Manager for Hilton Resorts and Hotels.
Mary is a graduate of the University of Florida with a degree in Advertising and a minor in Business. In addition, she has an extensive background in content development for leadership conferences, and specialized training in environmentally-friendly meetings.

Maureen Chan-Hefflin
Director of IP & Training
Maureen currently focuses on the intellectual property (IP), tools development and training. She brings over 25 years of marketing communication leadership and intercultural experience. Maureen has been instrumental in developing a social sector track for coaches serving clients in the public sector and works to ensure that new and existing IP and tools are accessible to coaches worldwide. She also strategizes with the global trainers to develop, manage and improve certification and training programs for coaches internationally.
Born and raised in Singapore, Maureen came to the U.S. for her tertiary education where she earned her master’s degree in Public Affairs. Before her law school aspirations took a creative turn, Maureen also holds a bachelor’s in English (pre-law) in addition to a degree in Communications (Advertising) at the Edward R. Murrow College of Communication at Washington State University. She serves as an adjunct instructor in Clark College’s Business Technology department, and the American West Vancouver Chinese School board.

Rhonda Davis
Coaches Training Coordinator
Rhonda Davis is our Coaches’ Training Coordinator. Her focus is on guiding new coaches through the certification process, especially the Oral Panel. In this position, she also helps with all of our trainings, including annual recertification. Rhonda’s organizational skills and ability to anticipate the needs of others provide valuable support to new coaches and her co-workers. Her energetic, friendly personality and exceptional attention to detail make her an important resource for coaches and the entire team.
Rhonda brings over 16 years of experience as an entrepreneur and small business owner to the table. She knows what it is like to bring one’s vision to light and helps others achieve this goal. Her past work experience includes scheduling, accounting and opening her own successful business.
IMPACT—CHANGING LIVES, MAKING A DIFFERENCE, TOGETHER.