Meet Our Team

Keith Cupp

CEO, President

Having served in multiple high technology companies at almost every “seat at the management table” building teams and cultures, Keith continues a life of service as president of Gravitas Impact Premium Coaches. For over a decade, he has been quietly conceiving and executing long-term strategy and building great teams. He continuously is ensuring that our coaches are cared for, successful, and that we are all positively impacting the world while having fun. He is a talented communicator and proven leader who understands corporate culture, collaborative process, and how to assist organizations and their leadership teams to optimize the balance between people, performance, and profit.

In his downtime, Keith discusses geo-politics, strategy, and world views with his children. He reads The Economist and National Geographic and makes a fantastic habanero deviled egg with bacon garnish.

Lindsey Barlow

Digital Course Design

Serving as the Digital Learning Design Partner at Gravitas Impact, Lindey’s focus encompasses the development and delivery of member coach education, certification programs, and online community events.

Mellora Moore

Fractional CMO

As Fractional CMO at Gravitas Impact, Mellora shapes the brand’s strategic voice, simplifying its message, amplifying its reach, and ensuring every touchpoint reinforces Gravitas as the trusted authority in business coaching.

Trish Anderson

Controller

As Controller at Gravitas Impact, Trish brings precision and insight to the organization’s financial engine, ensuring decisions are data-driven, growth is sustainable, and every dollar advances our mission to empower coaches worldwide.

Sara Cross-Swartzell

Events Planner & Executive Assistant

As Executive Assistant at Gravitas Impact, Sara is the operational heartbeat of the organization, supporting strategic priorities and overseeing event planning and execution to ensure every initiative runs smoothly and every event deepens connection across the coach community.