Keith Cupp


Having served in multiple high technology companies at almost every “seat at the management table” building teams and cultures, Keith continues a life of service as president of Gravitas Impact Premium Coaches. For over a decade, he has been quietly conceiving and executing long-term strategy, building great teams, and ensuring that our coaches are cared for, successful and that we are all positively impacting the world while having fun. He is a talented communicator and proven leader who understands corporate culture, collaborative process, and how to assist organizations and their leadership to optimize the balance between people, performance and profit.

In his downtime, Keith discusses geo-politics, strategy and world views with his children and strangers in the airport. He reads The Economist and National Geographic and makes a fantastic habanero deviled egg with bacon garnish.

Annette Haley

Executive Assistant

Annette Haley is a detail oriented professional with extensive administrative support experience. A dedicated team player with excellent organizational abilities, she is enthusiastic and dependable as well as skilled in anticipating the needs of others.

The Washington native has held previous positions in the hospitality industry, handling computer-based assignments, special project coordination, marketing and training. Annette’s professional experience in complex scheduling and travel management, facilitating teamwork and training, and exceptional customer service will continue to benefit the our team members and coaches. A graduate of Clark College with a certificate in Office Administration, Annette has a reputation as a problem-solver and as the “go-to” person in a fast-paced office environment.

Mary Peters

Event Manager

Always with a ready smile and helpful attitude, Mary Peters brings more than 25 years of hospitality experience to our organization as we strive to provide premium events to our coaching community. She started her career working on special events at the Walt Disney World Resort, and she has planned everything from large tech conferences for thousands of attendees to small intimate meetings for Fortune 100 executives. Mary has a unique perspective on events as she has worked on both the service side of the industry as a meeting planner and the client side as a Catering Sales Manager for Hilton Resorts and Hotels.

Mary is a graduate of the University of Florida with a degree in Advertising and a minor in Business. In addition, she has an extensive background in content development for leadership conferences, and specialized training in environmentally-friendly meetings.

Maureen Chan-Hefflin

Director of IP & Training

Maureen currently focuses on the intellectual property (IP), tools development and training. She brings over 25 years of marketing communication leadership and intercultural experience. Maureen has been instrumental in developing a social sector track for coaches serving clients in the public sector and works to ensure that new and existing IP and tools are accessible to coaches worldwide. She also strategizes with the global trainers to develop, manage and improve certification and training programs for coaches internationally.

Born and raised in Singapore, Maureen came to the U.S. for her tertiary education where she earned her master’s degree in Public Affairs. Before her law school aspirations took a creative turn, Maureen also holds a bachelor’s in English (pre-law) in addition to a degree in Communications (Advertising) at the Edward R. Murrow College of Communication at Washington State University. She serves as an adjunct instructor in Clark College’s Business Technology department, and the American West Vancouver Chinese School board.

Rhonda Davis

Coaches Training Coordinator

Rhonda Davis is our Coaches’ Training Coordinator. Her focus is on guiding new coaches through the certification process, especially the Oral Panel.  In this position, she also helps with all of our trainings, including annual recertification. Rhonda’s organizational skills and ability to anticipate the needs of others provide valuable support to new coaches and her co-workers. Her energetic, friendly personality and exceptional attention to detail make her an important resource for coaches and the entire team.

Rhonda brings over 16 years of experience as an entrepreneur and small business owner to the table. She knows what it is like to bring one’s vision to light and helps others achieve this goal.  Her past work experience includes scheduling, accounting and opening her own successful business.





"I continue to value and appreciate the education, the community, and the ever-evolving tools that enable me to achieve my personal and professional goals."

Mark Green
President & Founder, Performance Dynamics Group


“A huge and awesome shift has happened at UMFS within the past two years as a result of our Coach. When you have 375 staff all rowing in the same direction and contributing their gifts toward the greater goals, amazing things happen.”

Nancy Toscano
VP or Strategy, United Methodist Family Service