MEET
our experienced team.
Led by our Founder and propelled by Keith Cupp. Gravitas Impact is supported by accomplished
professionals in coaching, learning design, marketing, and operations.
Keith Cupp
Founder and Head Coach
Keith leads Gravitas Impact with a commitment to developing coaches who create lasting impact. For over 15 years, he’s built a global community of premium coaches while ensuring every program delivers real business results. He brings hands-on expertise in corporate culture, collaboration, and leadership optimization that strikes the balance between people, performance, and profit.
Sara Cross-Swartzell
Events, Systems and AI
Sara helps translate Gravitas Impact’s vision into action. Working across strategic initiatives, brand, community, and experiences, she connects ideas, people, and priorities to move important work forward and deepen the value Gravitas delivers to its global coach community.
Lindsey Barlow
Online Learning
Lindsey designs and delivers member coach education, certification programs, and online community events at Gravitas Impact.
Mellora Moore
Brand Voice, Marketing
Mellora shapes Gravitas Impact’s strategic voice, ensuring every message reinforces the brand as the trusted authority in business coaching.
Trish Anderson
Controller
Trish brings precision to Gravitas Impact’s financial operations, ensuring decisions are data-driven and growth is sustainable.