This week we are joined by Greg Crabtree, speaker, author of two books, entrepreneur, and financial expert. Greg has used his entrepreneurial skills to develop Crabtree, Rowe & Berger, PC, a CPA firm focused solely on the needs of entrepreneurs, helping them build the economic engine of their businesses.

Greg shares how his BIG IDEA works with entrepreneurs worldwide in a broad range of industries, Crabtree has simplified financial reporting and empowered all entrepreneurs to take ownership of their finances. He has pioneered a revolutionary metric for driving business profitability: measuring labor efficiency and developing simple benchmarks for company, team, and individual performance. Greg goes deeper in his human interest of helping entrepreneurs understand the power of investment returns to the privately held business. Greg shares his background growing up on a chicken farm to becoming an accountant and how strongly he feels about helping entrepreneurs create security for their families.

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