3 Pillars to Crafting a Compelling, Simple Message

3 Pillars to Crafting a Compelling, Simple Message

When is comes to messaging, simplicity speaks the loudest. Most companies miss the mark by overcomplicating their messaging, making it either too generic or overly technical and it’s a costly mistake. When you tell the right story, you are communicating value and...
5 Big Ideas behind The Big Idea

5 Big Ideas behind The Big Idea

Last week, we were joined by Bill Bishop, founder and CEO of The BIG Idea Company, keynote speaker and author of 11 books on our podcast. Bill discusses the necessary Mindshift from Old Factory Thinking to New Factory Thinking in order to survive and succeed in the...