This week we are joined by David Friedman, CEO of Culture Wise, to talk about his second book, Culture by Design. David’s BIG IDEA is that core values are not as important as you think, and shares how he came up with an eight-step framework to purposely create the culture you want after having been a CEO for 27 years.

In part 1: David makes a big deal about the difference between core values and what he calls core behaviors. David explains that values, such as quality, integrity, loyalty, respect, service, innovation are concepts, whereas a behavior, in contrast, is an action. The most successfully business cultures in the world have learned the secret of activating their core behaviors into the culture…recruiting, hiring, recognition, meetings, and much more. Join David for some illustrative stories from the field on great cultures. Culture by Design is a how-to manual on defining behaviors that are most important to the CEO once the behavior is embedded in the culture, leading to the highest performance in your company.

In Part II: ” Learning from David’s Journey as a CEO: The ONE THING CEOs should consider”, David reflects on the pandemic and remote workforce, and the changes CEOs need to make to accommodate, and leverage this shift in their cultures.  As a result of the pandemic, David wrote the second edition to include content around a virtual workforce and how these concepts apply.

Learn how to accelerate growth with a 7 Attributes Certified Coach. www.GravitasImpact.com